• 20-JUL-2016

Macy's Pilots IBM's Watson in Partnership with Satisfi for In-Store, Personalized Shopping Companion

Today, Macy’s announced the pilot of “Macy’s On Call,” a mobile web tool that allows customers to interact with an AI-powered platform, via their mobile devices. “Macy’s On Call” taps IBM Watson, via Satisfi, an intelligent engagement platform, to deliver a first-of-its-kind solution that will enhance the customer in-store shopping experience at 10 test locations nationwide.