• 02-DEC-2014

IBM Reports Record Online and Mobile Sales During 'Cyber Week'

IBM recaps this year's 2014 holiday shopping season as record numbers went online to find the best deals. IBM reports that overall online shopping grew 13 percent during Cyber Week 2014, the five-day period between Thanksgiving and Cyber Monday. Mobile sales during that span also grew by 27 percent as more shoppers used their smartphones and tablets to browse and buy on the go.

IBM reports online holiday shopping trends based on millions of transactions analyzed the IBM Digital Analytics Benchmark, the industry's leading real-time analytics platform. To access full reports and real-time updates on holiday shopping trends, visit the new self-service app at [[www.ibm.com/benchmark]www.ibm.com/benchmark]

The IBM Digital Analytics Benchmark is delivered to clients through the company's Smarter Commerce initiative, which combines innovation from $3.5 billion invested to develop the industry's leading customer engagement platform with expertise working with 8,000 leading global brands and 35,000 commerce engagements.