• 11-JUL-2012

IBM powers SHOP.CA's new Smarter Commerce online marketplace

SHOP.CA, Canada's largest online eCommerce marketplace, is using analytics software from IBM's (NYSE:IBM) Smarter Commerce Initiative to help engage increasingly empowered online consumers in a unique shopping experience, and build loyalty and a sense of community.

SHOP.CA's online marketplace features millions of products across 26 categories and billions in multi-merchant inventory. Its site offers Canadians one-stop access to national and international brands, free shipping, free returns and no cross-border fees. Also hosting a powerful loyalty program, SHOP.CA Rewards dollars™ are offered for both purchases and online activities that generate a purchase, such as sharing a link to a favorite product with a friend, or posting written or video reviews to social media sites like Facebook and Twitter.