• 02-NOV-2007

IBM Launches Energy Efficiency Certificate Program

As the focus on climate change continues to grow, IBM is launching a corporate-led initiative in which businesses earn cash or credits for reducing their energy consumption. As part of the program, IBM Efficiency Certificates, clients are rewarded for lowering the amount of energy needed to run their data centers. Once a company receives a recommendation from IBM, they then earn energy efficiency certificates from brokerage firm Neuwing Energy Ventures to trade in for cash or other credits on the energy efficiency market. The evaluations are based on the steps clients take to reduce the level of power consumed by their data centers. According to IBM, by working to reduce climate change, companies can in turn improve their bottom line. IBM Efficiency Certificates will initially be available in the United States before expanding to additional markets including France, Italy and the United Kingdom beginning in 2008.