IBM has brought a Watson Food Truck to to the South by Southwest conference in Austin to demonstrate how cognitive computing systems work. The project is IBM's latest effort to expand the scope of cognitive computing systems by exploring how a machine can be creative. The food truck is serving up dishes created through a collaboration between Watson and award-winning chefs form New York's Institute of Culinary Education (ICE). The IBM Watson Food Truck is located at the corner of Red River Street & 4th Street (across from Convention Center) from March 7 - 11. Follow the conversation on Twitter by using #IBMFoodTruck or #IBMWatson.