• 17-NOV-2008

IBM: Consumers Open to New Forms of Digital Advertising

An IBM study found that as consumers move further towards PC and mobile phone based video viewing, they are more open to new forms advertising. The study found that large scale adoption and usage of digital content services accessed via the PC and mobile phone, with ad-supported models (versus consumer-paid) is preferred almost three to one by respondents globally. The survey sought the opinion of 2,800 people, from Australia, Germany, India, Japan, the U.K. and the U.S. Available video includes an edited package with narration.